Completed Projects

Recent Accomplishments Consultancy Assignments during the last five years that best Illustrate Qualification

The Development Analyst-International and partner companies have accomplished a number of nation-wide and International assignments in related field and these include, among others;

FIRM’S REFERENCE 1

 

Assignment name:

Review, Development and Implementation Communication, Advocacy and Social Mobilisation Strategy on Routine Immunisation, MNCH, Malaria, and Polio Eradication.

 

Country: Nigeria
Assignment location

Northern Nigeria

Duration of assignment (months):12
Name of Client: Ministry Of Health supported by Bill Gates Foundation through UNICEF and WHO

 

Professional Staff provided by your Organization:

No of Staff: 3

 

No of person-months: 12

 

Start Date

(Month/Year)

June, 2008

Completion Date

(Month/Year)

June 2012

Amount;$100 million
Name of associated consultants, if any:the Support to National Malaria

Programme (SuNMaP)

No of person-Months of professional staff provided by associated consultants: 5

 

Name of Senior staff (project director/coordinator, team leader) involved and functions performed:

 

Ocilaje Michael- Development Communications Specialist

Kenneth D. Swann-Behavioural Communications Specialist

Ofumbi Mathias- Monitoring & Evaluation Specialist

 

 

Detailed Narrative Description of project:

The main goal of the project is review and design Communication and Social Mobilisation Strategy on Routine Immunisation, MNCH, Malaria, and polio eradication.

 

Detailed description of actual services provided by your staff:

a) Review and design the Communication Strategy for the programme

b) Develop effective communication mechanism for implementation of the communication strategy

c) Provides leadership and support to UNICEF Nigeria, Kaduna Field Office and States in the Development and Implementation of the Communication and Advocacy Strategy on Routine Immunisation, MNCH, Malaria, and polio eradication.

d) Provides the lead in technical support to field offices, States and LGAs teams to plan, program and implement appropriate polio eradication communication strategies by providing specific technical and policy guidance to national counterparts and UNICEF staff, reviewing country programme documents and national plans, undertaking country support missions to monitor and evaluate their communication strategies, responding to specific queries regarding technical and policy issues raised by country and regional offices, and assisting in addressing bottlenecks

e) Lead in sharing of key findings, lessons and experiences with UNICEF and others in a timely manner so best practices and insights can benefit UNICEF’s communication work.

 

 

FIRM’S REFERENCE 2

 

Assignment name:

Development and Implementation of Communication Strategy improving Governance and anti-Corruption practices for Water and Sanitation Sector In Uganda

Country: Uganda
Assignment location

Luwero District

Duration of assignment (months):12
Name of Client: Ministry Of Water and Environment and World Bank Institute

 

Professional Staff provided by your Organization:

No of Staff: 4

Team Leader/Communication Specialist

Social Scientist

M&E Specialist

Research Assistants

No of person-months: 12

Amount: $50,000

Start Date

(Month/Year)

June, 2008

Completion Date

(Month/Year)

June 2009

Name of associated consultants, if any:

Netwas-NGO

No of person-Months of professional staff provided by associated consultants: 5

 

Name of Senior staff (project director/coordinator, team leader) involved and functions performed:

Ocilaje Michael- Development Communications Specialist

Ofumbi Mathias- Monitoring & Evaluation Specialist

Detailed Narrative Description of project:

The main goal of the project was to promote better governance by fostering transparency and anti-corruption practices in the water sector in Uganda and Kenya.

 

Detailed description of actual services provided by your staff:

f) Reviewed the Communication Strategy for the project

g) Develop effective communication mechanism for implementation of the communication strategy

 

 

FIRM’S REFERENCE 3

 

Assignment name:

Development and implementation of Communication Strategy for Bujagali Hydropower Project

Country: Uganda
Assignment location

Kampala, Jinja

Duration of assignment (months):12
Name of Client: Ministry Of Energy and Mineral Development (MEMD)

 

Professional Staff provided by your Organization:

No of Staff: 4

Team Leader/Communication Specialist

Social Scientist

M&E Specialist

Research Assistants

No of person-months: 12

Amount: $150,000

 

Start Date

(Month/Year)

Jan, 2007

Completion Date

(Month/Year)

Dec. 2007

Name of associated consultants, if any:

 

No of person-Months of professional staff provided by associated consultants:

 

Name of Senior staff (project director/coordinator, team leader) involved and functions performed:

 

Ocilaje Michael- Development Communications Specialist

Ofumbi Mathias- Monitoring & Evaluation Specialist

 

Detailed Narrative Description of project:

The main goal of the project is to build and operate a 250 MW run- of –the –river hydroelectric power plant on a Build-OWN- Operate-Transfer (BOOT) basis, at Bujagali Falls in Jinja District, Uganda

 

 

Detailed description of actual services provided by your staff:

i) Conduct communication Audit

ii)Developed a Communication Strategy for the project

iii)Develop effective communication mechanism for implementation of the communication strategy

iv)Implementation of the communications strategy

v)Carried capacity building of Government and other stakeholders involved in the implementation of the project

vi) developed and management of interactive website for the project and Ministry

h) Monitoring and Evaluation of the project

 

 

 

Firm’s Name: The Development Analyst Ltd –International Development Consultants
Authorised signature: Ocilaje Michael

 

FIRM’S REFERENCE 4

 

 

Assignment name:

Development of Communication Strategy for African Development bank Group

Country: Tunis
Assignment location

Tunis

Duration of assignment (months):6
Name of Client: African Development Bank Group

 

Professional Staff provided by your Organization:

No of Staff: 4

Team Leader/Communication Specialist

Social Scientist

M&E Specialist

Research Assistants

No of person-months: 6

 

Start Date

(Month/Year)

March, 2006

Completion Date

(Month/Year)

October, 2009

Name of associated consultants, if any:

 

No of person-Months of professional staff provided by associated consultants:

Amount: $150,000

 

Name of Senior staff (project director/coordinator, team leader) involved and functions performed:

 

Ocilaje Michael- Development Communications Specialist

Ofumbi Mathias- Monitoring & Evaluation Specialist

 

 

Detailed Narrative Description of project:

Regional development finance institution engaged in mobilizing resources for the economic development and social progress of its African member countries

Detailed description of actual services provided by your staff:

a) Part of the team in Strategy Design and Implementation of AFDB Group Communications Strategy

b) Support External Relations and Communication team in implementation of Corporate and project communications programme of the Bank Group

c) Monitoring Board project approvals, contributing to the development of project communications strategies and helping in the organization of project media tours

d) Produced Field Communication Guide for field Offices and other stakeholders and training staff in Corporate and project communication.

e) Supported in the efforts in positioning and improving communications around Bank-funded projects in African English speaking countries in East, Central and South Africa.

f) Enhanced media development at regional and country level & maintained network of contacts with national and international journalist in East, Central and South Africa.

g) Assisted in knowledge sharing, including training and mentoring staff in corporate, operational and project communication, as well as facilitating capacity building.

h) Develop effective communication mechanism for implementation of the communication strategy

 

Firm’s Name: The Development Analyst Ltd –International Development Consultants
Authorized signature: Ocilaje Michael

 

FIRM’S REFERENCE 5

 

Assignment name:

Agricultural Knowledge and Information System study for National Agricultural Research Organisation (NARO) and National Agricultural Advisory services (NAADS)

Country: Uganda
Assignment location

Serere, Soroti

Duration of assignment (months):2
Name of Client: National Agricultural Advisory services (NAADS)

 

Professional Staff provided by your Organisation:

No of Staff: 4

Team Leader/Communication Specialist

Social Scientist

M&E Specialist

Research Assistants

 

No of person-months: 12

Amount: $50,000

 

Start Date

(Month/Year)

May 2002

Completion Date

(Month/Year)

July 2002

Name of associated consultants, if any:

 

No of person-Months of professional staff provided by associated consultants:

 

Name of Senior staff (project director/coordinator, team leader) involved and functions performed:

Hugh Duogles – International Development Consultant

Ocilaje Michael- International Development Communications Consultant

Ofumbi Mathias- Monitoring & Evaluation Consultant

 

Detailed Narrative Description of project:

The objective of this study is to develop appropriate, easy to use methodologies and procedures to map and understand farmer information networks. In addition to determine the importance of the different linkages and the other key actors, who also provide information within the rural environment. A secondary objective is to analyse the information collected, which can be used to inform the development of the NAADs/NARO communication strategies.

Detailed description of actual services provided by your staff:

a) Developed and tested the procedures for the assessment and management by farmers of agricultural information needs and networks.

b) Assessed farmer to farmer process and identified mechanism for strengthening them

c) Conducted assessment and catalogued the existing information material at sub-counties and service provider’s levels.

d) Identified and described current networks, cataloguing and assessing current information needs and current media, cataloguing and assessing future information needs and determining preferred media.

e) Develop action plans and guidelines for revision of Uganda’s National Agricultural Research Organization (NARO) and Uganda’s National Agricultural Advisory Services (NAADS) communication strategies.

f) Revised Communication strategy for Uganda’s National Agricultural Research Organization (NARO) and Uganda’s National Agricultural Advisory Services (NAADS)

 

 

 

Firm’s Name: The Development Analyst Ltd –International Development Consultants
Authorised signature: Ocilaje Michael

 

FIRM’S REFERENCE 6

 

Assignment name:

Review Communication Strategy for Nile Basin Initiative(NBI)

Country: Uganda
Assignment location

Entebbe

Duration of assignment (months):15 days
Name of Client: Nile Basin Initiative

 

Professional Staff provided by your Organisation:

No of Staff: 4

Team Leader/Communication Specialist

Social Scientist

M&E Specialist

Research Assistants

 

No of person-months: 1

Amount: $50,000

 

Start Date

(Month/Year)

October, 2007

Completion Date

(Month/Year)

October, 2007

Name of associated consultants, if any:

 

No of person-Months of professional staff provided by associated consultants:

 

Name of Senior staff (project director/coordinator, team leader) involved and functions performed:

 

Ocilaje Michael- Development Communications Specialist

Mikenga Sam- Public Relations and Media Specialist

Ofumbi Mathias- Monitoring & Evaluation Specialist

 

 

Detailed Narrative Description of project:

The main goal of the project is to improve stakeholders involvement and confidence in Nile Basin Initiative and to advocate and inform stakeholders on its operational activities

 

 

Detailed description of actual services provided by your staff:

i) Developed Revised Communication Strategy

j) Developed effective communication mechanism for implementation of the communication strategy

 

 

 

Firm’s Name: The Development Analyst Ltd –International Development Consultants
Authorized signature: Ocilaje Michael

 

FIRM’S REFERENCE 7

 

 

Assignment name:

Communication and Knowledge Management Strategy for Lake Victoria Region Local Authorities Cooperation (LVRLAC)

Country: Uganda
Assignment location

Entebbe

Duration of assignment (months):12 days
Name of Client: Lake Victoria Region Local Authorities Cooperation (LVRLAC)

 

Professional Staff provided by your Organisation:

No of Staff: 4

Team Leader/Communication Specialist

Social Scientist

M&E Specialist

Research Assistants

 

No of person-months: 1

Amount: $30,000

 

Start Date

(Month/Year)

October, 2007

Completion Date

(Month/Year)

October, 2007

Name of associated consultants, if any:

 

No of person-Months of professional staff provided by associated consultants:

 

Name of Senior staff (project director/coordinator, team leader) involved and functions performed:

 

Ocilaje Michael- Development Communications Specialist

Mikenga Sam- Public Relations and knowledge Management Specialist

Ofumbi Mathias- Monitoring & Evaluation Specialist

 

 

Detailed Narrative Description of project:

The main goal is facilitate sustainable development in the lake Victoria Region Through Local Authority Action with aim achieving poverty alleviation and environmental management in the Lake Victoria region.

 

 

Detailed description of actual services provided by your staff:

a) Review the internal procedures for communication management in LVRLAC and based on an informed opinion, detail a standard information and communications procedures manual fro LVRLAC secretariat

b) Assess LVRLAC’s portfolio of products and design a comprehensive and effective information, communication and knowledge management strategy for the network

c) Investigate and design an up –to –date information management system that ensures regular ad timely delivery and feedback between the secretariats, LVRLAC members and partners

d) Work with the Information and Communication Officer to enhance and update capacities in other relevant and practical areas in information management, including detailed orientation on the information, communication and knowledge management strategy

e) Develop and elaborate procedures regarding management of internal communication within LARLAC

f) Developed effective communication mechanism for implementation of the communication strategy

 

FIRM’S REFERENCE 8

 

Firm’s Name: The Development Analyst Ltd –International Development Consultants
Authorised signature: Ocilaje Michael

 

Assignment name:

Design and Implementation of Communications

Strategy for Agency For Integrated Rural

Development in Uganda ( Jan-May, 2007),

Country: Uganda
Assignment location : Kampala

 

Duration of assignment (months):1 month

 

Name of Client: Agency For Integrated Rural

Development i

Professional Start provided by your Organization:

No of Staff:40

Team Leader/Communication Specialist

Social Scientist

M&E Specialist

Research Assistants

 

No. of person-months: 2

Amount: $20,000

 

Start Date

1 Jan, 2007

Completion Date

30 may, 2007

Name of associated consultants, if any:

N/A

No of person-Months of professional staff provided by associated consultants:N/A

 

Name of Senior staff (project director/coordinator, team leader) involved and functions performed:

 

Ocilaje Michael-Development Communication Specialist

 

 

Detailed Narrative Description of project:

 

The main goal is facilitate adoption of sustainable soil management practices in Kampala, Luwero and Mpigi Districts in lake Victoria region

 

Detailed description of actual services provided by your staff:

 

i)Conduct communication Audit

ii)Developed a Communication Strategy for the project

iii)Develop effective communication mechanism for implementation of the communication strategy

iv)Implementation of the communications strategy

v)Carried capacity building of Government and other stakeholders involved in the implementation of the project

v

 

FIRM’S REFERENCE 9

 

Firm’s Name:The Development Analyst Ltd
Authorised signature: Ocilaje Michael

Design and Implementation of Communications

Strategy for Client Agricultural

Research Project/NARO/DFID (2001-2002

Country: Uganda
Assignment location: Teso, Lango sub region,

 

Duration of assignment (months): 36 months

 

Name of Client: The National Agricultural Research Organization Professional Start provided by your Organization:

No of Staff: 4

Team Leader/Communication Specialist

Social Scientist

M&E Specialist

Research Assistants

No. of person-months:

Amount: $60,000

 

Start Date

9th Nov, 1999

Completion Date

30th July 2002

Name of associated consultants, if any:

N/A

No of person-Months of professional staff provided by associated consultants:

 

Name of Senior staff (project director/coordinator, team leader) involved and functions performed:

Ocilaje Michael- Development Communications Specialist

Mikenga Sam- Public Relations and knowledge Management Specialist

Ofumbi Mathias- Monitoring & Evaluation Specialist

 

 

  • Detailed Narrative Description of project: To promote the use of ICT as an alternative pathway for promoting the use of nutrient management technologies in the benchmark INRM sites Kabale (Uganda), Kisumu (Kenya), Arusha (Tanzania), Ereka (Ethiopia) .
 

Detailed description of actual services provided by your staff:

  • Overall coordinator for implementation of ICT project funded by IDRC/NARO in East-Africa covering Kabale (Uganda), Kisumu (Kenya), Arusha (Tanzania), Ereka (Ethiopia) benchmark INRM sites.

 

  • Coordinated the design and implementation of ICT and Development Communication Strategy in various sites in the region.

 

  • Identify and analyze information user requirements of researchers and stakeholders

 

  • Package information from research results into formats that can be disseminated, shared and used easily by end users and other stakeholders, namely; working papers series, policy makers and research papers.

 

  • To manage website, developing and updating information uploaded on the website

 

  • Acted as member of Technical Working Group of Ministry of Education, Uganda/UNESCO/IDRC in setting-up and implementation of ICT networkConducted research on various dissemination and scaling-up strategies for selected INRM technologies and generated lessons, processes and methodologies of dissemination and scaling–up the technologies.
  • Prepare a comprehensive appraisal, monitoring and evaluation plans and reports .
  • Coordinate the monitoring and evaluation activities including data collection, analysis, dissemination and follow up action.
  • Coordinated the development and implementation of capacity building plan for Regional, District and National staff in Communication, Information and Education Strategy Development, participatory approaches to information dissemination of research outputs, process monitoring and evaluation.
  • Coordinated the preparation and implementation of resource mobilization plan to mobilize financial and human resource for implementation of the project.
  • Conducted participatory monitoring and evaluation of participatory Research Programmes in Region
  • Provided technical back-stopping for NARS staff in the region.

FIRM’S REFERENCE 10

Relevant Services carried out in the Last Five Years

That Best Illustrates Qualifications

Assignment Name:

Public Awareness Campaign for the Elections in Uganda

Country:

Uganda

Location within Country:

Northern Uganda

Professional Staff Provided by Your Firm (Profiles):

Grace L. Achire – Team Leader

Lucima Otim – Communication Expert

Vivek Bahukhandi – Creative

Steven Banage –Media Monitoring

Client:

Electoral Commission

No. Of Staff:

4

Address:

 

No. of Staff-Months; Duration of Assignment:

4 months

Start Date (Month/Year):

May 2010

Completion Date (Month/Year):

March 2011

Approx. Value of Services (in Current US$)

1,100,000

Name of Associated Consultants, If Any:

No. of Months of Professional Staff Provided by Associated Consultants:

 

Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Grace L. Achire – Team Leader

Lucima Otim – Communication Expert

Vivek Bahukhandi – Creative

Tonny Omara –Media Monitoring

Narrative Description of Project:

The Client:

Election Commission Uganda

Assignment Background

The Electoral Commission is set to organize general elections in 2011 (presidential, parliamentary and local government elections) consequently the need to raise awareness and promote voters’ participation in the upcoming elections. The campaign was primarily, to encourage existing and potential voters to register or re-register and to pick their voter cards. In order to ensure that all (or at least the majority) of stakeholders rally behind the voter registration/update exercise, a mass campaign, for EC was organized through a series of consultative or confidence building meetings with key partners in order to make the case for the update exercise. Different groups such as the religious leaders, the ‘willing’ political parties, NGOs, the District Leaders to support the process.

 

The thrust of the campaign was driven by the following strategic considerations: –

a) Cultivate a multi-stakeholder endorsement of the Voter Registration/Update exercise.

b) Ensure that information flows to all eligible voters in the northern part of the country

c) Motivate voters to register.

 

Overall Assignment Objective

Development of an Information Education and Communication (IEC) strategy to increase awareness of program objectives consequently to enable effective participation in the reform process by business community, government officials, opinion leaders, and the public at large.

Components of the Assignment

The following activities were carried out: –

a) Stakeholder Seminars bringing together various stakeholders, where EC Officials can explain the arrangements in place for a comprehensive voter registration exercise.

b) Targeted Print Materials – Briefs, Newsletters and Direct Mailers, sent out in advance of the launch of the public awareness campaign.

c) Media Briefings – Training and views exchange with all media houses in order to win back their confidence and to also help EC recapture the initiative with regard to managing and influencing the discussion on EC’s capacity to handle elections.

d) Radio Adverts on National and Regional Stations – Radio was the primary medium of communication for this campaign. Radio messages were placed on all key stations throughout the country. Radio messages were produced in English and eleven local languages.

e) Local Radio Adverts – special communities were targeted through radios whose reach are local to the communities in which they are based.

f) Press Adverts – in English and local language newspapers. These were supplemented by information supplements on the day of the voter registration.

g) TV Adverts – TV advert to reach a certain category of audiences, key influencers in terms of voting patterns. The power of TV was used to communicate a strong message about the importance of voter registration through high-quality TV spots.

h) SMS Bulletins – These will be utilized closer to the day of the close of the voter registration dates.

i) Production of Materials – Design and production of information materials including in the form of fliers and posters in 11 languages. Limited outdoor advertising through use of bill-boards at prime sites in and around Kampala.

j) SMS Bulletins – These will be utilized closer to the day of the close of the voter registration/update exercise as a way to drive last-minute responses from the public.

k) Monitoring of the media placements.

FIRM’S REFERENCE 11

Assignment Name:

Development of Information, Education and Communication Materials for DDP III/ LED Programme

Country:

Uganda

Location within Country:

Kampala, Uganda

Professional Staff Provided by Your Firm:

Grace L. Achire – Team Leader

Otim Lucima Jan Joseph – Media Specialist

Kabann Ishmaels – LED Specialist

Brian Kamanyire – Graphic Designer

Rukia Lwanyaga – Account Manager

 

Name of Client:

United Nations Development Programme (UNDP)/ MoLG

 

No. of Staff:

5

Address:

Abubaker Luwaga

LED Support Officer/ Programme Support

Ministry of Local Government

P.O. Box 7723 Kampala, Uganda

Tel: 0772 424 749

No. of Staff-Months: Duration of Assignment:

 

3 months

Start Date (Day/Month/Year):

 

5th September, 2011

Completion Date (Day/Month/Year):

 

21st November, 2011

Approx. Value of Services (in Current UGX)

 

61,620,000/-

 

Name of Associated Consultants, If Any:

N/A

No. of Months of Professional Staff Provided by Associated Consultants: N/A
Name of Senior Staff (Project Coordinator, Team Leader) Involved and Functions Performed:

Grace L. Achire, Team Leader/ Communication Expert

Overall responsibility for the development of the Information, Education and Communication materials for the DDP III/ LED programme.

Narrative Description of Project:

Background

The Government of Uganda, under the auspices of the United Nations Capital Development Fund (UNCDF) and United Nations Development Programme (UNDP), has embarked on the implementation of the Third District Development Programme (DDP III), whose main focus is to stimulate Local Economic Development (LED). The DDP III programme comes against a backdrop of over sixteen years of implementing the Uganda Decentralization Policy and the implementation of a number of economic and legislative reforms in the country.

 

The immediate objective of DDP III/ LED is to build systems and methodologies that enhance the role of local governments (LGs) in promoting local economic development (LED) for poverty reduction and attainment of the MDGs

Overall Assignment Objective

The objective of the assignment is to develop and roll out an assortment of IEC materials that will relay the DDP III/ LED programme messages to stimulate action from its various stakeholders.

 

Scope of the Assignment:

The assignment will entail the development of IEC materials to inform, educate and communicate to the various categories of stakeholders, both at the national and local levels, so that they may understand and apply the concepts of LED and DDP III in general, into the implementation of programme activities.

Detailed Tasks:

a) To review literature related to the DDP III and LED so as to get a comprehensive understanding of the concept, philosophy, design, implementation arrangements, information and education requirements of the programme.

 

b) To develop draft information, education and communication materials, which include brochures, pamphlets, flyers, Posters.

– General description and understanding of LED and relevant stakeholders

– Roles of the stakeholders in planning and implementing of the LED related activities.

– Roles of different committees and actors within the stakeholders

– The LED planning and implementation cycle and different steps towards an efficient LED system

– Financing of LED

– How the LED fund works

– Accountability for LED funds

– Communication linkages with the various LED actors in the localities.

 

FIRM’S REFERENCE 12

Assignment Name:

Provision of Events Management Support to UNITY closeout conference.

Country:

Uganda

Location within Country:

Kampala, Uganda

Professional Staff Provided by Your Firm:

Grace L. Achire – Team Leader

Provia Nangobi – Event Manager

Brian Kamanyire – Graphic Design

Rukia Lwanyaga – Account Manager

Aisha Kabanda – Account Executive

Name of Client:

USAID – UNITY

No. of Staff:

5

 

Address:

Florence Kanyike

Deputy Chief of Party,

Administrative Unit, Kampala, Uganda

Floor 3, Room 3.9

Tel: 0752 487 299

No. of Staff-Months; Duration of Assignment:

 

3 months

Start Date (Month/Year):

 

Completion Date (Month/Year):

July 2011

Approx. Value of Services (in Current UGX)

25,756,000/-

Name of Associated Consultants, If Any:

N/A

No. of Months of Professional Staff Provided by Associated Consultants: N/A
Name of Senior Staff (Project Coordinator, Team Leader) Involved and Functions Performed:

Grace L. Achire, Team Leader

Overall responsibility for the Event Management Support

Narrative Description of Project:

Background

The UNITY project ends on 6th November 2011. UNITY will hold a national closeout conference to showcase the project’s outcome of the past 5 years of UNITY’s interventions, and handover the work to the MoES, and advocate for sustainability.

Purpose

The UNITY project requires the services of an Events Management firm to support the organization of its closeout conference.

Tasks

Present a plan detailing the specific scope of services for the conference.

Support the organization of the closeout conference (i.e. design and management) in consultation with the UNITY team:

  • Provide guidance on the identification of an appropriate venue
  • Liaise with the identified venue for conference set up of equipment and facilities
  • Deliver invitations, deliver, and follow up with participants for confirmation
  • Provide feedback on the conference program
  • Support the development and preparation of technical presentations and Group Discussion Guidelines
  • Assemble conference packs (materials to be provided by UNITY)

 

  • Organize the set up of the exhibition space in consultation with the UNITY team
  • Be responsible for the overall management of the forum in conjunction with the UNITY team.

Reporting

Within 10 days from the date of completion of the forum, present to UNITY a comprehensive final report and, if applicable, financial accountabilities.

Deliverables

  • Conference organization plan
  • Conference packs
  • A comprehensive final report and, if applicable, financial accountabilities, of the consultancy submitted to UNITY

 


FIRM REFERENCE 13

Assignment Name:

Managing Public Relations and Advertising for the Business Plan Competition

Country:

Uganda

Location within Country:

Kampala, Uganda

Professional Staff Provided by Your Firm:

Grace L. Achire – Team Leader

Allan D. Bulamu – Design Consultant

Tonny Omara – Account Manager

Aaron Kirunda- Media Specialist

Name of Client:

Private Sector Foundation Uganda – Business Plan Competition

No. of Staff:

4

Address:

Ms. Juliet Byaruhanga

Project Manager,

Business Plan Competition

P.O.Box 7683 Kampala, Uganda

Tel: 0312-261850

No. of Staff-Months; Duration of Assignment:

October 2008 – November 2010

Start Date (Month/Year):

October 2008/9

June 2009/10

Completion Date (Month/Year):

November 2008

March 2010

Approx. Value of Services (in Current US$)

69,700 year 1

69700 Year 2

69,700

Name of Associated Consultants, If Any:

N/A

No. of Months of Professional Staff Provided by Associated Consultants: N/A
Name of Senior Staff (Project Coordinator, Team Leader) Involved and Functions Performed:

Grace L. Achire, Team Leader

Overall responsibility for managing PR and Advertising strategy for BPC.

Narrative Description of Project:

Background

The Private Sector Foundation came up with an innovation to support enterprise development of micro, small and medium enterprises (MSMEs) through the Business Plan Competition which seeks to provide the effective incentives for MSME businesses to aim for better performance, increase innovation, product development and growth, build confidence of business support services to finance their growth and foster entrepreneurship.

Problem

The BPC programme is the first of its kind in Uganda and will require an elaborate effort to explain and promote it to gain the necessary participation from the target audience.

Solution

Vantage Communications has put up a team of experienced PR professionals who will develop, promote and be the custodian of the BPC Brand. The PR and Media component of the programme will generate public awareness, interest, and active participation.

Description of Actual Services Provided by Staff:

Vantage Communications is implementing the following activities for BPC: –

a) Develop a marketing and publicity program that will involve;

  1. designing a brand identity for BPC
  2. production of BPC branding and information materials and tools
  3. designing a marketing communication strategy for promoting the BPC brand and program
  4. design of an interactive website to communicate the BPC activities and collect forms and feedback

b) Manage the subsequent promotion, PR and advertising for the BPC via different media

c) Manage and coordinate sponsorship drive to gain support of corporate towards the program

d) Manage the PR aspect of the launch of the BPC, the final competition

e) Promote hype and generate public interest and participation through media


FIRM REFERENCE 14

Assignment Name:

Development of IEC Strategy and Public Relations Consultancy for the United Nations Population Fund (UNFPA)

Country:

Tanzania

Location within Country:

Dar es Salaam, Tanzania

Professional Staff Provided by Your Firm (Profiles):

Grace Achire Team Leader

Vivek Bahikhandi Design Director

Fiona Musana Media Expert

Natasha K’okutangilira Media Expert/Account Manager

Name of Client:

United Nations Population Fund

No. Of Staff:

4

Address:

 

No. of Staff-Months; Duration of Assignment: One Year
Start Date (Month/Year):

Dec 2005

Completion (Month/Year):

Dec 2006

Approx. Value of Services (in Current US$)

29,800

Name of Associated Consultants, If Any:

N/A

No. of Months of Professional Staff Provided by Associated Consultants:
Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Grace Achire, , conducting interviews with members of staff and stakeholders, literature review, training of staff in communication skills, overseeing the design of promotional materials including the web site.

Narrative Description of Project:

To design a n Information Education and Communication strategy for the UNFPA Tanzania Office and to make it more visible both to stakeholders and the general public at large.

Background

The UNFPA Country office in Tanzania had been operating in the country for over 30 years both on the mainland and in Zanzibar. UNFPA contributes to efforts to improve the quality of life of Tanzanians and implement the International Conference on Population and Development Programme of Action with an emphasis on reproductive health and rights, gender equality and women’s empowerment and strengthening population data systems. UNFPA is the lead United Nations agency in the promotion of gender issues in Tanzania.

 

UNFPA’s support for population and development activities in Tanzania is critical for advancing poverty reduction efforts given the close synergy between population dynamics, reproductive health, gender equality and poverty reduction.

 

UNFPA, the United Nations Population Fund is an international development agency that promotes the right of every woman, man and child to enjoy a life of health and equal opportunity. UNFPA supports countries in using data for policies and programmes to reduce poverty and to ensure that every pregnancy is wanted, every young person is free of HIV/AIDS and every young girl and woman is treated with dignity and respect.

Problem

The UNFPA Country office felt there was a need to develop and coordinate internal communication systems so as to empower and keep staff up to date on priorities. There was also a need to support the implementation of the ICPD agenda within the context of MKUKUTA and UNDAF. The UNFPA Country office felt there was a need to produce user friendly materials on key thematic areas and disseminate to the media, key stakeholders and the public.

Specific Objectives/Scope of Services

Our staff key roles were in:

  • Development of IEC Strategy
  • Carrying out in depth interviews with stakeholders
  • Designing appropriate promotional materials
  • Re design of website
  • Training of UNFPA staff in Communication skill

 

 


FIRM REFERENCE 15

Assignment Name:

Development of an IEC strategy for the Ministry of Lands, Housing and Urban Development

Country:

Uganda

Location within Country:

Kampala, Uganda

Professional Staff Provided by Firm/Entity (profiles):

Grace L. Achire

Allan D. Bulamu

Daniel Musiitwa

Pamela Wairagala

Steven Kanagwa

Name of Client:

Ministry of Lands, Housing and Urban Development

No. of Staff:

5

Address & Contact Person

Mr. Richard Oput, Project Coordinator

Ministry of Lands, Housing and Urban Development

P.O .Box 7096 Kampala.

No. of Staff-Months; Duration of Assignment:

12 months

Start Date (Month/Year):

August 2006

Completion Date (Month/Year):

August 2007

Approx. Value of Services (in Current US$)

92500

 

Name of Associated Consultants, If Any:

N/A

No. of Months of Professional Staff Provided by Associated Consultants: N/A
Name of Senior Staff (Project Coordinator, Team Leader) Involved and Functions Performed:

Grace L. Achire, Team Leader and Communications Expert

Narrative Description of Project:

The Ministry of Lands, Housing and Urban Development through the Second Private Sector Competitiveness Program (PSCP II) Land Component has been undertaking reforms in land use and management. The lands component is a critical and controversial issue especially amongst communities in Uganda as they all have different tenure system

Solution

As a need to curb some of the above mentioned issues, Vantage Communications was contracted to develop an Information, Education and Communication Strategy for the Land Component under PSCP II.

Description of Actual Services Provided by Staff:

Vantage Communications provided the following services to the client: –

a) A baseline assessment of the Knowledge, Attitude and Practices (KAP) in respect to land related issues. This assessment was country wide and was conducted using a variety of tools.

b) Development of an IEC strategy for the ministry.

c) Design of IEC materials and translation in 11 local languages including drama scripts and booklets.

d) Communication training was conducted for management and key stakeholders in the ministry.


FIRM REFERENCE 16

Assignment Name:

Awareness Campaign for the Voters Registration Uganda

Country:

Uganda

Location within Country:

Election Commission ,

Kampala Uganda

Professional Staff Provided by Your Firm (Profiles):

Grace L. Achire – Team Leader

Daniel Musiitwa – Communication Expert

Silas Mukanzi – Creative

Steven Banage –Media Monitoring

No. Of Staff:

4

Address:

Election Support Unit- Danida

Mr. Simon Osborne- Project Coordinator – ESU

No. of Staff-Months; Duration of Assignment:

2 months

Start Date (Month/Year):

October 2005

Completion Date (Month/Year):

November 2005

Approx. Value of Services (in Current US$)

172,400

Name of Associated Consultants, If Any:

QG Saatchi and Saatchi

Steadman Research Uganda

No. of Months of Professional Staff Provided by Associated Consultants:

2 months

 

Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Grace L. Achire – Team Leader

Daniel Musiitwa – Communication Expert

Narrative Description of Project:

The Client:

Election Commission Uganda

Assignment Background

The government of Uganda intended to conduct a referendum to seek the voters’ views on the proposition to move form a one part form of governance to a multiparty system. Consequently the need to raise awareness and promote voters’ participation it the national referendum. The campaign was primarily, to encourage existing and potential voters to register or re-register and to pick their voter cards. In order to ensure that all (or at least the majority) of stakeholders rally behind the voter registration/update exercise, a mass campaign, for EC was organized through a series of consultative or confidence building meetings with key partners in order to make the case for the update exercise. Different groups such as the religious leaders, the ‘willing’ political parties, the NGOs, the District Leaders to support the process.

The thrust of the campaign was driven by the following strategic considerations: –

d) Cultivate a multi-stakeholder endorsement of the Voter Registration/Update exercise.

e) Ensure that Information Flows to all eligible voters

f) Motivate voters to register.

 

Overall Assignment Objective

Development of an Information Education and Communication (IEC) strategy to increase awareness of program objectives consequently to enable effective participation in the reform process by business community, government officials, opinion leaders, and the public at large.

 

Components of the Assignment

The following activities were carried out: –

 

l) Stakeholder Seminars bringing together various stakeholders, where EC Officials can explain the arrangements in place for a comprehensive voter registration exercise.

m) Targeted Print Materials – Briefs, Newsletters and Direct Mailers, sent out in advance of the launch of the public awareness campaign.

n) Media Briefings – Training and views exchange with all media houses in order to win back their confidence and to also help EC recapture the initiative with regard to managing and influencing the discussion on EC’s capacity to handle elections.

  • o) Radio Adverts on National and Regional Stations – Radio was the primary medium of communication for this campaign. Radio messages were placed on all key stations throughout the country. Radio messages were produced in English and eleven local languages.

p) Local Radio Adverts – special communities were targeted through radios whose reach are local to the communities in which they are based.

q) Press Adverts – in English and local language newspapers. These were supplemented by information supplements on the day of the voter registration.

r) TV Adverts – TV advert to reach a certain category of audiences, key influencers in terms of voting patterns. The power of TV was used to communicate a strong message about the importance of voter registration through high-quality TV spots.

s) SMS Bulletins – These will be utilized closer to the day of the close of the voter registration dates.

t) Production of Materials – Design and production of information materials including in the form of fliers and posters in 11 languages. Limited outdoor advertising through use of bill-boards at prime sites in and around Kampala.

u) SMS Bulletins – These will be utilized closer to the day of the close of the voter registration/update exercise as a way to drive last-minute responses from the public.

Monitoring of the media placements.


FIRM REFERENCE 17

Assignment Name:

Awareness Campaign for the National Referendum- Uganda

Country:

Uganda

Location within Country:

Election Commission ,

Kampala Uganda

Professional Staff Provided by Your Firm (Profiles):

Grace L. Achire – Team Leader

Daniel Musiitwa – Communication Expert

Silas – Creative

Steven Banage –Media Monitoring

No. Of Staff:

4

Address:

Election Support Unit- Danida

Mr. Simon Osborne- Project Coordinator – ESU

No. of Staff-Months; Duration of Assignment:

2 months

Start Date (Month/Year):

July 2005

Completion Date (Month/Year):

August 2005

Approx. Value of Services (in Current US$)

168,000

Name of Associated Consultants, If Any:

QG Saatchi and Saatchi

Steadman Research Uganda

No. of Months of Professional Staff Provided by Associated Consultants:

2 months

The Client:

Election Commission Uganda

Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Grace L. Achire – Team Leader

Daniel Musiitwa – Communication Expert

Silas – Creative Designer

Steven Banage –Media Monitoring No

 

Narrative Description of Project:

Assignment Background

The government of Uganda intends to conduct a referendum to seek the voters’ views on the proposition to move form a one part form of governance to a multiparty system. Consequently the need to raise awareness and promote voters’ participation it the national referendum. The Uganda National parliament on May 4th 2005 in accordance to Article 74 of the constitution passed a resolution requesting the Electoral Commission to organize and conduct a referendum for the purposes of changing political system. The commission gazetted July 28th 2005 as the polling date for the referendum. The Electoral commission under the Electoral act 1997 is mandated to conduct civic and voter education on referenda and elections.

It’s against this background that the Electoral Commission assigned Vantage Communications Ltd together with its consortium partners to provide communication support campaign to promote participation of masses in the 2005 referendum on the change of political systems.

This report therefore will highlight on the activities undertaken and key issues raised during the entire campaign as well recommendations.

Campaign Objective

The overall objective of this campaign was to encourage and motivate all registered voters across the whole country to participate in the 2005 referendum on the change of political system.

Components of the Assignment

The following activities were carried out: –

a) District Seminars; As part of our overall strategy to encourage voters to participate in the referendum we were required to organize district seminars to bring together various stakeholders, EC officials, and representatives of Yes and NO side to voice their support and encourage the general public to participate in the referendum.

b) Media Campaign: Used radio announcements on CBS, Radio One and Radio Simba to help drum up further support. In Kampala, and radio adverts in selected radio station all around Uganda.

c) Telephone and SMS follow ups to encourage invitees attend the seminar.

d) District Road Shows: In order to reach out to the critical mass of voters within Kampala district, number of road shows was conducted in five specific suburbs of Kampala to drum up voter participation. In all the 5 road shows in Kampala we conducted a prize competition to test awareness and understanding of the messages. Questions were asked and each person with the correct answer would receive a Referendum T-shirts.

– PA town runs in areas where road shows took place.

– Door to door mobilizers informing people about the road shows.

 

a) E) Production of Materials – Design and production of information materials including in the form of fliers and posters in 9 languages. Distributed by on the ground community groups, and EC staff.

b) Limited outdoor advertising through use of bill-boards at prime sites in and around Kampala.

c) F) A short Drama Skit on referendum. In Kamwokya and Nakawa road shows a 20 minutes drama skit on referendum was presented to the audiences to further enhance understanding of the referendum. The skit highlighted key messages on the referendum.


FIRM REFERENCE 18


Assignment Name:

Police Media Campaign

Country:

Uganda

Location within Country:

Kampala

Professional Staff Provided by Your Firm (Profiles):

Grace Achire- Team leader

Vivek Bahukhandi – Design & production Consultant

Charlotte Kukunda- Media & PR Specialist

Catherine Ntabadde- Media & PR Executive

Name of Client:

Electoral Support Unit Human Rights and Democratization Programme – DANIDA

No. Of Staff:

4

Address: : Simon Osborne

Human Rights and Democratization Programme – DANIDA

P.O Box 8772 Kampala, Uganda

Tel: 041-349312/3

No. of Staff-Months; Duration of Assignment:

1 week

Start Date (Month/Year):

February 2006

Completion Date (Month/Year):

February 2006

Approx. Value of Services (in Current US$ )

40,427

Name of Associated Consultants, If Any:

None

No. of Months of Professional Staff Provided by Associated Consultants: N/A

Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Grace Achire, Team Leader

Overall coordination of assignment including team supervision.

Narrative Description of Project:

Background

Vantage Communications was contracted by the partners of democracy and good governance in Uganda. It was a combination of both radio and newspapers

The target audiences were the General public, security organizations and personnel, candidate, voters and campaign agents.

The following were the objectives of the media campaign:-

  • Inform and assure public of security
  • Warn the public against engaging in election malpractices or violence
  • Create awareness about the code of conduct

Problem

The 2006 general elections were the first under the multi party political system in Uganda. As the days drew closer to the election date, it was important that the general public be assured of the security situation in the country.

Solution

Vantage Communications has been contracted by DANIDA Electoral support unit to develop, design and implement a media campaign before, during and after the general elections.

Description of Actual Services to be Provided by Staff:

Vantage Communications provided the following services: –

  1. Development and design of the massages for the different audiences
  2. Media buying in both electronic and print media

Design and production of a code of conduct pocket booklet for the police personnel

 


FIRM REFERENCE 19

Assignment Name:

Kampala Urban Sanitation Project

Country:

Uganda

Location within Country:

Kampala, Uganda

Professional Staff Provided by Your Firm (Profiles):

Daniel Musiitwa – Project Director

Goretti Nassanga – Team Leader

Florence Nangendo – Social Researcher/Sociologist

Tabuley Bakyayita – Health Educator

Name of Client:

Kampala City Council

No. Of Staff:

7

Address:

Dr. Dan Twebaze

Programme Coordinator

Kampala Urban Sanitation Project (KUSP)

Kampala, Uganda, Tel: 077-703592

No. of Staff-Months; Duration of Assignment: One Year (ongoing)
Start Date (Month/Year):

January 2005

Completion Date (Month/Year):

December 2005

Approx. Value of Services (in Current US$)

250,000

Name of Associated Consultants, If Any:

N/A

No. of Months of Professional Staff Provided by Associated Consultants: 11 Months
Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Daniel Musiitwa, Project Director

Overall coordination of assignment including team supervision, task planning and client reporting.

Narrative Description of Project:

Background

Kampala City Council is one of the 56 districts of Uganda. It is the only urban district in Uganda. Kampala being the Capital of Uganda is the hub of political, governmental, commercial, and industrial and transportation activities in the country. Results of the 2002 census put the night time population of Kampala City at 1,208,554. Out of this population, about 40% reside or work in informal settlements (slums), where, due to poor sanitation, inappropriate excreta disposal facilities and inadequate safe water supply, the incidence of diarrhoeal diseases is high.

 

The principal objective of the Kampala Urban Sanitation Project (KUSP) is to improve living conditions in 35 urban poor communities (parishes) in Kampala by supporting safe water supply, sanitation infrastructure, and creating an enabling environment for maintenance and sustenance of the investments.

Problem

The Kampala Urban Sanitation Project focuses on the informal settlements (slum communities) of Kampala City targeting particularly the disadvantaged communities (the urban poor). The project provides financing to communities in the identified areas for the development of adequate sanitation, excreta disposal and safe water supply infrastructures. Provision of financing is premised on community participation i.e. the local communities must identify the need for safe water and proper sanitary facilities, following which they will apply for KUSP support, while making a contribution in terms of land, maintenance of facilities once handed over etc…In other words, the project operates on demand driven concepts and approaches, which emphasize community participation.

Against this background, Kampala City Council hired Vantage Communications to assist the Project Coordination Unit in sanitation and hygiene promotion in the target 35 urban poor parishes of Kampala to promote positive behavioural change for improved sanitation and hygiene in the beneficiary parishes for the KUSP through communication.

Specific Objectives/Scope of Services

The assignment aims at implementing a community entry communication and education strategy that will address the following objectives: –

a) Raise awareness on water, sanitation and hygiene among the beneficiary communities (i.e. the urban poor).

b) Increase awareness about the law relating to water and sanitation and the promotion of hygiene.

c) Design and implement a performance monitoring and evaluation plan.

d) Develop messages, themes and materials

e) Implement the campaign over a period of 11 months.

 

Solutions

  • Designing the communications strategy and work plan. This included identifying the communication challenges, target audiences and determining the best mix of communication tools to be applied.
  • Implementing the communication strategy – Vantage Communications recruited and trained the team of social educators. We continue to run the project and to provide overall guidance in line with agreed upon communication objectives.
  • Roadshows and community mobilization using

 


FIRM REFERENCE 20

Assignment Name:

Community Education on the benefits of fortified foods

Country:

Uganda

Location within Country:

Kampala, Uganda

Professional Staff Provided by Your Firm (Profiles):

Grace L Achire – Team Leader

Teddy Nannozi Media Expert

Babra Account Manager

 

 

Name of Client:

Ministry of Health/MOST Uganda

No. Of Staff:

11

Address:

Dr. Jessica Jitta

Programme Coordinator

MOST Uganda

Kampala, Uganda

No. of Staff-Months; Duration of Assignment: Six Months (ongoing)
Start Date (Month/Year):

Feb 2010

Completion Date (Month/Year):

June 2010

Approx. Value of Services (in Current US$)

62,000

Name of Associated Consultants, If Any:

 

No. of Months of Professional Staff Provided by Associated Consultants: 4 months
Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Grace Achire Team Leader

Overall coordination of assignment including team supervision, task planning and client reporting.

Narrative Description of Project:

Background

, the Ministry of Health with the support of GAIN Switzerlana ) in conjunction with the USAID and MOST Uganda launched the Uganda National Food Fortification Program. The program aims to promote fortified foods and brings together stakeholders from the private and public sector.

Vantage Communications was retained by the client as PR advisor to handle the launch of the program in Uganda and also to carry out community education activities in three pilot communities in order to pre-test acceptance of the fortified foods, prior to the launch of a full-blown national campaign. The objective of the community sensitization campaign effort is to create awareness, understanding and generate interest in fortified foods among the target consumer audiences.

Description of Actual Services Provided by Staff:

Vantage Communications provided the following services: –

  1. Event Planning and Management for the launch of the Uganda National Food Fortification Program in Uganda
  2. Design of pilot Communication entry strategy targeting three communities in the country.
  3. Implementation of Strategy, which comprised road shows, community drama skits, poster and flier distribution and limited community radio advertising.
  4. Design and production of information materials, posters, flyers, and folders.

Vantage Communications Ltd


FIRM’S REFERENCE 21

 

Assignment Name:

Publicity of Solid Waste Management and Tax Payment Awareness in Kampala City

Country:

Uganda

Location within Country:

Kampala, Uganda

Professional Staff Provided by Your Firm (Profiles):

Daniel Musiitwa – Team Leader

Sara L. Sseggane – Media Relations Consultant

Sarah Birungi – Public Relations Consultant

Steven Shalita – Communications Consultant

Margaret Ireri – Research Consultant

Florence Nangendo Ph.D – Sociologist

Name of Client:

Kampala City Council

No. Of Staff:

7

Address:

Mr. Kiggundu-Tamale

Programme Coordinator

City Council of Kampala

Kampala, Uganda, Tel: 344535

No. of Staff-Months; Duration of Assignment: One Year (ongoing)
Start Date (Month/Year):

January 2004

Completion Date (Month/Year):

June 2004

Approx. Value of Services (in Current US$)

157,340

Name of Associated Consultants, If Any:

Target Media and Steadman Associates

No. of Months of Professional Staff Provided by Associated Consultants: 4 months
Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Daniel Musiitwa, Team Leader

Overall coordination of assignment including team supervision, task planning and client reporting.

Narrative Description of Project:

Background

Kampala City Council is one of the 56 districts of Uganda. It is the only urban district in Uganda. Kampala being the Capital of Uganda is the hub of political, governmental, commercial, and industrial and transportation activities in the country. Results of the 2002 census put the night time population of Kampala City at 1,208,554. As the governing unit of Kampala, the City Council has a mandate to maintain Kampala’s infrastructure including roads, street lighting, and public parks. Other functions include responsibility for land management and planning, public health and environment including solid waste management, primary schools administration, development and management of markets, health education and immunization etc…

Problem

Faced with a limited resource envelope, Kampala City Council has perennially struggled with the challenge of meeting its broad mandate. Various initiatives have been explored to address the problem of limited funds and these have included introduction of new taxes/levies and privatisation of service delivery. To assist the KCC to educate Kampala residents about some of these initiatives, KCC with assistance from the World Bank, recently contracted Vantage Communications to design and implement a one-year communications strategy with the following objectives: –

a) To create and increase among the communities of Kampala knowledge and understanding of the Kampala Solid Waste Management strategy and Solid Waste Management Ordinance of 1999.

b) To change the people’s attitude towards solid waste management/garbage and their obligation to pay tax through developing a critical awareness.

c) To create a positive behavioural change amongst the respective Kampala residents and non-residents with respect to solid waste management and tax obligation.

Solution

Vantage Communications as lead firm in consortium with Steadman Associates and Target Media is presently working on the communication strategy, which is due to end in July 2004.

Description of Actual Services Provided by Staff:

Vantage Communications with support from Target Media and Steadman Associates provided the following services: –

b) Needs Assessment and Situation Analysis

c) Design of Communication Strategy including the development of messages in the form or radio jingles, press adverts, posters, fliers, video documentaries etc…

d) Implementation of Communication Strategy

e) Monitoring and evaluation of communication strategy (to be ongoing throughout the duration of the assignment).

 


FIRM’S REFERENCE 22

Assignment Name:

Mobile Promotion Unit

Country:

Uganda

Location within Country:

Kampala, Uganda

Professional Staff Provided by Your Firm (Profiles):

Daniel Musiitwa – Project Coordinator

Bridget Begin – Team Leader

David Sempala – Field Coordinator

Grace Achire– Quality Assurance

Name of Client:

MTN Uganda Limited

No. of Staff:

12

Address:

Mr. Eric Van Veen

General Manager, Sales and Marketing

MTN Uganda Limited

UDB Towers, Kampala, Uganda

No. of Staff-Months; Duration of Assignment: 5 years
Start Date (Month/Year):

August 2002

Completion Date (Month/Year):

January 20010

Approx. Value of Services (in Current US$) now totalling over US 1million for the last four years, and extended for 3 years.
Name of Associated Consultants, If Any:

N/A

No. of Months of Professional Staff Provided by Associated Consultants: N/A
Name of Senior Staff (Project Director/Coordinator, Team Leader) Involved and Functions Performed:

Daniel Musiitwa, Project Coordinator

Design of project work plan and overall responsibility for project outputs.

Narrative Description of Project:

Background

MTN is Uganda’s Second National Operator, providing fixed line and mobile communications to a largely underserved market. Value added services provided by the company on its network include voice mail, fax mail, data services, leased line data, ISDN, public pay phone, SMS and information services. Within two years of starting operations in Uganda, MTN Uganda had achieved market leadership in the telecommunication sector and grown its subscriber base to over 1,000,000 customers.

 

Problem

MTN has a host of products and services, which have been aggressively advertised in the mass media. As observed in their tender document, ‘Advertising telecommunications products and services using traditional above the line media such as print and radio, was not effective due to the nature of these products and services in terms of complexity and consumer resistance behavior. Against this background, the MTN Marketing Department outsourced the promotion of its services to a full-service public relations/ promotions firm. The firm’s tasks were to help the client MTN: –

 

a) Design an outreach strategy to reach consumers (both existing and potential MTN subscribers) and educate them about the company’s products and services (especially the value added services).

b) Support its advertising activities with a targeted ‘below-the-line’ communication strategy reaching key target groups including rural communities, businesses (SMEs and large businesses), students and talk-time customers.

 

The broad vision of the project was to orchestrate a communications and outreach effort that would support MTN’s advertising and sales efforts, thereby, increasing overall brand and product penetration as well as actual product use.

Solution

Vantage Communications designed a communication strategy to meet the unique needs of the client. A special mobile promotions unit comprising 5 staff was set up to pilot the strategy. The strategy mixed the use of a ‘road show’ type outreach campaign, with local (‘rural-based’) media advertising (mainly radio stations) and special ad-hoc events (workshops, local competitions etc…).

The assignment is now in its second year and due to its success has now expanded to a team of 15 up from the initial 5. The assignment covers the whole country and largely involves working directly with consumers in rural and urban settings. Our promotion units (teams) set up for 2-3 days in a given locale, following some local publicity. Using direct person-to-person demonstrations, in some cases group presentations at local community centers, they teach consumers about MTN’s products, answer questions and help solve typical customer service problems, and at the same time get feedback about consumers’ attitudes.

In our first year, we impacted over 60,000 MTN subscribers directly. The total project cost is US $250,000 including fees and actual project inputs.

Description of Actual Services Provided by Staff:

Vantage Communications provided the following services: –

a) Designing the communications strategy and work plan. This included identifying the communication challenges, target audiences and determining the best mix of communication tools to be applied.

b) Implementing the communication strategy – Vantage Communications recruited and trained the team of promotions executives. We continue to run the project and to provide overall guidance in line with agreed upon communication objectives.

 


FIRM’S REFERENCES 23

Relevant Services Carried Out in the Last Five Years

That Best Illustrates Qualifications

Assignment Name:

Marketing and Public Relations Advisory Services for the Initial Public Offer (IPO)

Country:

Rwanda

Location within Country:

Rwanda

Professional Staff Provided by Your Firm (Profiles):

Grace Achire- Team leader

Vivek Bahukhandi – Creative & Desig Consultant

Emma Nsekanabo – Media Specialist

Tonny Omara – Communication and PR Advisor

Owamazima Stephen- Client Servicing Manager

Name of Client: Bank of Kigali No. Of Staff:

5

Address:

Bank of Kigali

P.O.Box 175, Kigali

Duration of Assignment:

6 Months

 

Start Date

March 2011

Completion Date

August 2011

Approx. Value of Services

Rwf 24,000,000

 

Name of Associated Consultants, If Any:

None

No. of Months of Professional Staff Provided by Associated Consultants: N/A

Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Grace Achire, Team Leader

Overall coordination of assignment including team supervision.

 

Narrative Description of Project:

Background

Vantage Communications was contracted by Bank of Kigali to provide Marketing and Public Relations Advisory Services for the Initial Public Offer (IPO) of Bank of Kigali.

The following were the objectives of the tasks:-

  • To make the bank of Kigali IPO a success that will set a precedent for all future equity capital raisings through the Capital Market.
  • Carry out fiull marketing, PR and CSR Plans
  • Develop BK International and local show plan and monitor implementation of the plan
  • Design and monitor the production and distribution of promotional materials and implement promotional campaigns to attract customers to invest

Firm’s Name: Vantage Communications


FIRM’S REFERENCES 24

Relevant Services Carried Out in the Last Five Years

That Best Illustrates Qualifications

Assignment Name:

Marketing and Public Relations Advisory Services for the Initial Public Offer (IPO) for NICL

Country:

Uganda

Location within Country:

Rwanda

Professional Staff Provided by Your Firm (Profiles):

Grace Achire- Team leader

Vivek Bahukhandi – Creative & Design Consultant

Babra Nyarebare

Oim Lucim – Media Specialist

 

Name of Client: Bank of Kigali No. Of Staff:

5

Address:

National Insurance Company/Privatisation Unit

Duration of Assignment:

12 Months

 

Start Date

March 2011

Completion Date

August 2011

Approx. Value of Services

USD 145,000

 

Name of Associated Consultants, If Any:

None

No. of Months of Professional Staff Provided by Associated Consultants: N/A

Name of Senior Staff (Project Director, Team Leader) Involved and Functions Performed:

Grace Achire, Team Leader

Overall coordination of assignment including team supervision.

 

Narrative Description of Project:

Background

Vantage Communications was contracted by NIC /PU to provide Marketing and Public Relations Advisory Services for the Initial Public Offer (IPO) of government shares in NIN .

The following were the objectives of the tasks:-

  • To make the NIC L IPO a success that will set a precedent for all future equity capital raisings through the Capital Market.
  • Carry out full marketing, PR and CSR Plans
  • Develop NIC L International and local show plan and monitor implementation of the plan
  • Plan the media campaign and organize Radio and TVc program, adverts in the print media
  • Plan and organise roadshows through out Uganda, group presentations and Jamborees at shopping malls.
  • Design and monitor the production and distribution of promotional materials {prospectus, abridged versions, posters, leaflets, Tshirts, banners} and implement promotional campaigns to attract customers to invest


FIRM REFERENCE 25

Assignment Name:

Voters Education in the Northern Part of Uganda

Country:

Uganda

Location within Country:

Kampala, Uganda

Professional Staff Provided by Your Firm:

Grace Achire – Team Leader

Otim Lucima – Communication Specialist

Ojera Lang Audrey – Event Management

Bababra Nyarabare Account Manager

Name of Client:

Election commission

No. of Staff:

5

Address:

Election Commission

Plot

Jinja Road

 

No. of Staff-Months; Duration of Assignment:

Five Months (Initially)

Start Date (Month/Year):

June 2010

Completion Date (Month/Year):

Sept 2010

Approx. Value of Services (in Current U Sh 1,130,000,000

 

Name of Associated Consultants, If Any:

N/A

No. of Months of Professional Staff Provided by Associated Consultants: N/A
Name of Senior Staff (Project Coordinator, Team Leader) Involved and Functions Performed:

Grace Achire Team Leader

Overall responsibility for implementation of communication strategy.

 

 

Narrative Description of Project:

Assignment Background

This assignment falls within the constitutional mandate of the Electoral Commission (EC), which was established in 1995, and tasked with the responsibility for administering elections in Uganda. It is mandated to “organize and conduct regular and free elections and referenda professionally, impartially, and efficiently.” In line with this mandate, the EC is also tasked with formulating and implementing voter education programs related to elections, including the forthcoming 2011 national elections.

Overall Assignment Objective

The overall objective of the this assignment is to conduct voter education services on behalf of the Electoral Commission and to manage and support the mobilization and implementation of the electoral process in the region of Northern Uganda in the run up to 2011 national elections.

 

Scope of Assignment:

In this regard, the approach to increase Voters awareness through civic education will largely involve provision of following 5 inter-related activities:

Provision of education to electorate: The main goal of voter education campaign will be to make information on the electoral process available and accessible to all voters. The education campaign shall seek to achieve universal coverage of the electorate targeting to reach out both to the disadvantaged groups as well as mainstream voters. For example, our voter education campaign approach shall take into account factors such as high rates of illiteracy and other causes of indifference on the part of the Ugandan voter.

i) The campaign shall also target minority groups, people in camps, young adults who are eligible to vote for the first time who may for instance need special messages explaining how to register and cast a ballot. Our campaign will also include publicity encouraging people to vote.

ii) Promote the visibility of the Electoral Commission through branding, promotion campaigns,

iii) Educate Voters about on their rights and responsibilities in the electoral process and the information made available to voters, through a combination of above the line (ATL) and below the line (BTL) interventions.

iv) Receive feedback from voters to enable EC revise plan in a timely manner

v) Provide Capacity building to the Local Electoral staff at district level by providing technical support in terms of coordination/management and support to the mobilization and implementation of the electoral process.

 

Solution

Vantage Communications has put up a team of experienced PR professionals who will executie a 5 month voters education program that will include the following oth above the line media campaign and below the line program in the northern part of Uganda.

 

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Description of Actual Services Provided by Staff:

Vantage Communications implemented the following activities for EC covering northern Uganda

 

v) Launch of the EC them song by popular Uganda Artists

w) Training Seminarsfor field facilitators, where EC Officials can explain the arrangements in place for a comprehensive voter registration exercise.

x) Radio Adverts on National and Regional Stations – Radio was the primary medium of communication for this campaign. Radio messages were placed on all key stations throughout the country. Radio messages were produced in English and four local languages. From Northern Uganda

y) Local Radio Adverts – special communities were targeted through radios whose reach are local to the communities in which they are based.

z) Press Adverts – in English and local language newspapers. These were supplemented by information supplements on the day of the voter registration.

aa) Roadshows use of rigs and promotion units that traversed the length of country reaching popular places like Markets, churches, hospital and Schools.

bb) Boda Boda – These will be utilized closer to the day of the close of the voter registration dates.

cc) Production of Materials – Design and production of information materials including in the form of fliers and posters in 11 languages. Limited outdoor advertising through use of bill-boards at prime sites in and around Kampala.

dd) SMS Bulletins – These will be utilized closer to the day of the close of the voter registration/update exercise as a way to drive last-minute responses from the public.

f) Monitoring of the media placements.


REFERENCE 26

Assignment Name:

Communication Strategy for National Malaria Control Program (Tanzania)

Country:

Uganda

Location within Country:

Dar es Salaam, Tanzania

Professional Staff Provided by Your Firm:

Grace L. Achire

Daniel Musiitwa

Dr. Goretti Nassanga

Natasha Kokutangalira

Name of Client:

National Malaria Control Program; Ministry of Health Tanzania

No. of Staff:

4

Address:

Dr. Alex Mwita

Program Manager

National Malaria Control Program

Dar es Salaam, Tanzania

No. of Staff-Months; Duration of Assignment:

Three Months

Start Date (Month/Year):

June 2005

Completion Date (Month/Year):

August 2005

Approx. Value of Services (in Current US$)

34,000

Name of Associated Consultants, If Any:

N/A

No. of Months of Professional Staff Provided by Associated Consultants: N/A
Name of Senior Staff (Project Coordinator, Team Leader) Involved and Functions Performed:

Grace Achire – Project Director

Daniel Musiitwa – Team Leader

Narrative Description of Project:

The Government of the United Republic of Tanzania, through the Ministry of Health (under the National Malaria Control Programme) needed to contract a Consultant to develop a communication strategy for prevention and control of malaria in the country. The successful contractor is to be responsible for conducting a detailed situation analysis, formulate communication strategy, including developing an implementation plan and budget. Additionally the consultant is expected to identify appropriate communication tools to complement each strategy.

Solution

Vantage Communications won the contract and is expected to commence work on this assignment in July 2005.

Description of Actual Services Provided by Staff:

The assignment will involve the following activities: –

d) Conduct situation analysis/ communication needs assessment and stakeholder consultation

e) Design of strategy

f) Costing of strategy

g) Presentation of strategy to stakeholders

Note: Some of the relevant projects undertaken by The Development Analyst Ltd with Vantage Communication, Media Plus, Socio Economic Data Centre –Associated Consultant are in their respective Profile